WHY TRANSLATION MATTERS for the
MARKETING & Advertisement
industry
In a global economy, proper and innovative marketing as well as brand positioning according to various global cultures and values are vital factors in the overall success of a product. Translation plays an essential role in enabling a brand to branch out internationally and promote in as many countries as possible. In addition, a brand’s identity and message must be adapted appropriately for the intended international audience. This requires not only translation but also localization, which ensures that the tone/style is properly conveyed to suitably portray the originally intended message to the target international audience. An experienced language professional is needed to accomplish this, as creativity and cultural sensitivity are necessary for quality and successful marketing of translations into other languages.
While possible content types within the industry vary widely, some common documents and materials we frequently translate and localize include the following:
• Advertisements
• Banners/billboards/signs
• Brochures/flyers
• Campaign Materials
• Customer surveys
• Envelopes/packaging
• Labeling
• Letterheads
• Letters/correspondence
• Logos
• Market authorizations
• Marketing collateral
• Newspaper articles
• Postcards
• PowerPoint slides/presentations
• Press releases
• Rack cards/business cards
• Social media posts and profiles
• Webinars
• Website content
+ many other marketing and advertisement-related document materials!
Do you need an interpreter due to a language barrier between a marketing professional and potential client or business partner? We offer over-the-phone (OPI), video remote (VRI), and face-to-face (F2F) interpreting services to enable and enhance multilingual communication.
Need marketing materials translated into another language with a bit more of a creative flair? Transcreation (translation + creation) is utilized to take a specific concept in one language and creatively reinvent it in another to accurately and artistically portray the intended meaning while keeping its creative identity intact.
Launching a new marketing campaign abroad? Whether it be a new product or entering a new market, with Cultural Consultation we can complete the research needed to ensure your campaign's name, slogan, and any additional surrounding information will be culturally appropriate and correctly portrayed to the intended audience.
Are you looking for even more customized solutions? Tailored voice-over services are available for product launch demos, informational statements/broadcasts, interactive voice response (IVR) menu systems, instructional videos/recordings, and many more! Let us know your needs, and we can develop tailored solutions to break your specific language barriers.
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